The price revolution happening everywhere. The cost of a plane, which was USD 1 million more, now jump up to USD $ 100,000-an. Then the laptop is used to Rp 18 million now could be obtained at a price of Rp 2 million. In the automotive world it is very slow. However, would soon be out of the car with a price range of USD 23 millions.
Cheap car sponsors are Tata, automotive companies from India. Everyone understands that in the automotive world, to reduce production expenses, conserve materials, and simplify the design is a taboo and rarely touched. All of these constraints as introduced diterabas Tata cheap car products, on Thursday last week.
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Rear-engined car, according to analysts, the price is around Rp 28 million. Still the most expensive on earth. However, still not revealed how the Tata cars are produced. Of course, it is a great innovation, what about the low cost assembly, steering wheel mounted, placed headlights, an analog speedometer which is less accurate than the digital use, and a number of ornaments placed.
Whatever its form, the car is a triumph. Not in the sense of discovery, but a new machine that philosophy emerged from the developing world. Industry experts view, that philosophy will change the way cars are made in various places. Like the Japanese who introduced Kaban or timely and sustainable development of kaizen alias, then the procedure to export to the whole world what is called the machine engineering Gandhi or Gandhi.
A spell of the spirit that gave rise to the mental attitude of rejection of all things exaggerated. Daryl Rolley, head of operations for Ariba North America and Asia, as quoted by International Herald Tribune, last week said Wednesday that basically spell will remove all forms of waste in the auto industry. Ariba is a supplier of spare parts for Tata, as well as BMW and Toyota.
In five to 10 years, the entire automobile industry will turn around and reverse direction, Rolley said. Low-cost cars will give a global impact. Tata maneuvers had announced in 2004 that had inspired the two rivals to design their own cheap cars. They are French-Japanese alliance Renault-Nissan and Indian joint venture Maruti Suzuki, Japan.
Indeed, so far not been described whether the car is equipped with standard safety technologies and emissions reductions, thereby driving down the road of Western countries. People such as cars for cheap cars is always kept secret. That is what is on Volkswagen's Beetle and Ford Model T's. Two car manufacturers keep it tightly and refused to detail how to make it. They also make a memorandum of agreement with the legal component suppliers to not reveal his secret.
A number of people who had seen a car made by Tata was able to describe these cheap car. Mini and small shape with four side doors. Inside are seats for four passengers plus the driver. The front while the rear a little short to put a big engine. The car seems designed to reduce wind resistance.
That's a good little car, said A.K. Chaturvedi, vice president for business development Lumax Industries, a supplier in Delhi that developed the headlights and interior lights. When he made the car always starts with a question: whether the components are really needed. For example, four disc brakes. Are enough if you use three. And so on.
Model issued on Thursday last week, as quoted by Tata and its suppliers, look no equipped with radio, power steering, power windows, and air-conditioning, and only a one for the windshield wipers. Tachometer does not exist, and enough with the analog speedometer. People's car makers are clearly doing cutting-gedean gede.
So I can still drive at 65 or 75, is not it? says Ashok Taneja, one of the suppliers for Tata, which does not describe the car equipped with high-precision accelerometers. Savings method turned out to be raising questions about the major implications for safety and durability of the car.
To save U.S. $ 10 only, Tata engineers re-suspension design to reduce driving lights far and near. So far the lights and close, according to Chaturvedi, highly dependent on the heavy burden of filling the car. Design re-done also on the steering bar and order a car. In essence, the car in the long run also be efficient without sacrificing quality of care.
For example, Tata chose a very strong rim so the car can be driven up to 70 miles per hour more. If the urge is too much then it could be eroded and damaged, and reduce the age of the car components, did not threaten the security of driver and passenger cars. When I need silver, why should invest gold, Taneja said to get rid of everything that is not needed.
Significant savings made by Tata is the weight of the car, so just use a cheaper engine. Pricing engine approximately only U.S. $ 700, and made by a German company Bosch. Engine capacity is 600 to 650 cc with a power approximately 30 to 35 horsepower. Powerful enough engine for the price of it.
For any transmission procedure using a new transmission that is cheaper and simpler. To conserve and cut the flow of communication in the purchase of spare parts from suppliers, Tata purchase of components rely on the Internet by 30% to 40%. The question is hard for the Administration on matters of safety and emissions limits.
Problem was, Tata has his own answers. That the country now facing a huge demand for cars, but not insufficiency. India will always menyesuaiakan themselves with the existing regulations in developed countries. What is clear, according to Administration officials, the car will meet all Indian norms.
Problem changing these norms will affect the price of the car, the article India is also changing. According to Anumita Roychowdhury of the Center for Science and Environment in New Delhi, major cities in India in April 2010 will be imposed for the Euro IV emission standards on motor vehicles. Standards also emphasized the safety features of cars.
Obligations such as airbags, anti-lock brakes, and body against the collision tests will also be applied later. All these changes would have been given the consequences of artificially cheap price of Tata's car. And the price will rise a little like the early estimates. For example for the price of low-cost laptops designed U.S. $ 100, proven in the market are sold with the official price of U.S. $ 200.
Any attack on that weakness cheap car, Tata maneuvers are challenging the world to make cars more affordable to the lower middle class. In addition, the need for cars to small cc becomes necessary in the middle of the oil price will continue to soar. Tata has started what is not possible, become possible. Like in the 1980s when Japan comes with a mass of cars that are cheaper and efficient.
G.A. Guritno
Source: [International, No. 10 Outstanding Gatra Thursday, January 17, 2008]
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